It’s plain at the start, the flavor is mostly there whenever you at your own flair, be it salt pepper, soy sauce or whatever else you think would be good. I was getting ready to make rice in the rice cooker. I pulled minute rice out of the cabinet and then the cooker, I then was stuck smelling the uncooked rice. This dry almost wooden floor emanating from the container. That was when it hit me almost as strong as the flavor. There is the idea that you start as something and then end as something else. Rice may start as something plain but it may end different flavors and ideas so just keep moving forward the likelihood you’ll change for the better is rather high.